The Seattle Sounders FC and FSN announced today a multi-year agreement that will increase the broadcast exposure for soccer fans in the Northwest. FSN will also serve as the presenting sponsor of the Sounders FC Members Association, which provides the team’s supporters one of the most integrated and unique connections to the franchise in all of sports.
RENTON, WASH. – The Seattle Sounders FC and FSN announced today a multi-year agreement that will increase the broadcast exposure for soccer fans in the Northwest. FSN will also serve as the presenting sponsor of the Sounders FC Members Association, which provides the team’s supporters one of the most integrated and unique connections to the franchise in all of sports.
“From day one, we pledged to keep the fans involved and informed in the decision making process,” said minority owner and Members Association chairman Drew Carey. “Our partnership with FSN provides one more tool to achieve that goal.”
FSN will own the distribution rights for a variety of ancillary programming featuring Sounders FC, which include match replays and team shows, both on the network and via on-demand (VOD). FSN gains the exclusive right to replay Sounders FC matches from the time the game ends until the next Sounders FC match is played. FSN will also have the opportunity to produce and air a weekly Sounders FC show which will give Sounders FC fans a unique perspective on the club through the network’s exclusive access.
As the presenting sponsor of the Members Association as well as the team’s series of youth community events, FSN has extended its commitment not just to the team and its fans, but to the greater soccer and sports communities throughout the Northwest.
“It is a unique opportunity to be a founding partner of a new franchise, to help introduce and foster a relationship between a team, their players and a community of sports fans,” said Mark Shuken, President & CEO of Liberty Sports Group, parent company of FSN Northwest. “FSN has proudly partnered with every major pro and collegiate franchise in this region, so we are well aware of the impact we can have on a team and their fans. We look forward to building a similarly strong partnership with Sounders FC and soccer fans throughout the Northwest.”
Membership in the association is complimentary for season ticket holders, and non-season ticket holders can join beginning in June for an annual fee of $125. Benefits include voting privileges, membership pin, membership card, discount at team shops, an invitation to the annual meeting, electronic newsletters during the season, an annual team report and more.
